There aren’t too many things concerning food that I don’t find extremely wonderful, but this is one of them. The Firenze Gelato Festival is a disappointment. I say this for several reasons. 1. The cost is ridiculous. You pay 15 euro for a card that allows you 5 samples of gelato, a gelato “cocktail” and a shopping bag. You can buy a LOT of gelato for 15 euro! 2. The crowds are enormous even though the stands are set up at different piazzas around town. 3. I didn’t notice that there were any flavors that you couldn’t purchase at some of the other wonderful gelato shops around Florence.I did notice that you can buy one sample without buying the card. I think it is better to do your own Gelato Festival at whatever time of year you come here, visiting all of the best places for a taste test comparison. Start with La Carraia, via dei Neri, and Perseo for starters!